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12 Wellness Gifts for Employees That Get Used, Not Drawered
Twelve wellness gifts for employees ranked by what people keep, the branding that survives a gym bag, and what a full printed wellness kit costs per head.
Poster Marketing Strategies That Win Attention
Poster advertising conventions and marketing strategies that work: one message, a size for the reading distance, tracked codes and formats from $32.75.
The Print Essentials Every Brand Kit Needs
See exactly what belongs in a brand kit, from business cards and letterhead to folders, banners, and booth kits, plus how to print the whole set at once.
Who Invented Notebooks? The Real History From Wax Tablets to Spiral Coils
Nobody invented the notebook, so here is the real chronology from Roman wax tablets to the 1888 Holyoke pads and coil binding, with dates that check out.
Who Owns Pantone and Why Pantone Color Matching Matters in Printing
Pantone is owned by Veralto through X-Rite, not Danaher, so here is the ownership chain and what a PMS number really controls once your brand hits a press.
Why Business Cards Are Cool Again and What the Squid Game Card Got Right
The Squid Game card works because it is almost empty, and here is what that teaches about minimalist kraft business cards and the stock limits to plan for.
Why Stickers Cover Apple Logos in Movies and TV Shows
Productions cover the Apple logo to dodge trademark clearance and unpaid placement, so here is the real reason plus the sticker size and stock to hide it.
Why Stickers Work and How Sticker Psychology Sells Your Brand
Why people keep branded stickers, where they end up and eight ways to make yours spread, with real sticker psychology, print specs and prices from $23.88.
Window Decal Ideas That Work on Storefront Glass, Car Windows and Home Doors
Window decal ideas for storefront glass, holidays, cars and home rooms, each matched to the right stock, print direction and starting price at 4OVER4.COM.
Worst Fonts to Avoid on a Resume and What to Use Instead
The fonts that sink a resume, why each fails on screen and on paper, and the serif and sans picks that still read clean at 10pt when the page is printed.
Yellow Letters: Why Real Estate Investors Swear by Them
Learn what yellow letters are, why real estate investors mail them, how to write one that gets a call back, and how to print handwritten style letters.
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