All Stories
8 Brands Nailing Product Customization and What You Can Copy
Eight brands doing product customization well, what each one varies, and the cheap version a small shop can print on stickers, tissue and hang tags.
8 Proven Doctor’s Office Marketing Ideas to Attract New Patients
Eight marketing ideas for a medical clinic, from recall postcards and appointment cards to waiting room brochures, with print prices and turnaround.
9 Game-Changing Marketing Strategies to Reach New Homeowners
Nine new homeowner marketing strategies built on direct mail, with the welcome cards, magnets and invitations to print and the week each one should land.
9 Ways to Attract High-End Clients and Premium Work
Nine proven ways to attract high end clients, from a luxury brand experience to premium printed collateral that makes your first impression feel expensive.
Why Self-Mailers Beat Envelopes in Direct Mail
Self mailers cut postage and skip envelopes, so compare fold types, USPS rules and costs, then print direct mail flyers, brochures and letters at 4OVER4.
Affordable Holiday Marketing Ideas for Small Businesses That Sell Out Q4
Low cost holiday promotion ideas for small businesses, from seasonal offers to printed banners and gifts, plus the timing and budgets for a profitable Q4.
Alliteration in Brand Names and Advertising That Makes Names Stick
Alliteration in advertising makes brand names easy to say and hard to forget, so see how repeated sounds work and how to print the name on cards and signs.
Alternatives to Brochures That Convert Better Than a Tri-Fold
Compare brochure alternatives like rack cards, flyers, postcards and folders, then choose the print format that fits your goal, budget and turnaround.
American Made Printing and Why It Beats Offshore Print Buying
See why American made printers beat offshore print buying on speed, quality control and local jobs, plus what US based printing really costs per order.
The American Psycho Business Cards, From Bateman to Paul Allen
Paul Allen's card is an off-white sheet at a heavier caliper with a mill watermark, so see what all four cards are in print terms and how to recreate each.
Artistic Business Card Design Ideas That Double as Art
Artistic business card ideas that survive print: illustration, suede, spot UV, raised foil and die cuts, with the stock behind each look and what it costs.
10 Attractive Two-Color Combinations That Hold Up on Press
Ten two color combinations with the CMYK build behind every hex, the ink coverage that keeps them clean on press, and the product each pairing suits.
