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Add a Shadow to a Product Photo

Beta

A soft shadow that makes your product sit on the page.

Add Shadow

Set it up

Free, runs in your browser
Shadow
Background

Result

Your product with a natural shadow appears here.

BetaThis is in beta, so some things may not work yet. We’d love your feedback.Send feedback

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About the add shadow

Upload a cutout PNG of your product. Add a floor shadow, a drop shadow or a reflection, so it stands on the page instead of floating.

Free blank templates

How to use the add shadow

  1. Upload a cutout PNG of your product, on a transparent background. No cutout yet? Make one with the Background Remover first.
  2. Pick a shadow: Floor shadow, Drop shadow or Reflection.
  3. Pick a background: White, Light gray or Transparent, and set the strength with the slider.
  4. Sign in and download the PNG. It is free.
  5. Put the product on Sales Sheets or a flyer.

Why a cutout needs a shadow

A product cut out of its background looks pasted on, because nothing anchors it to the page. A soft shadow under it tells the eye it stands on something. It is a quick way to make a cutout look photographed.

A floor shadow sits under the base, like a product on a table. A drop shadow falls behind and below, for a lifted catalog look. A reflection mirrors the product below it, the glossy look of a shop window.

Start with a real cutout

The shadow follows the transparent edges of your PNG. If the image has no transparent background, the tool tells you, and the shadow lands behind the whole rectangle. Cut it out with the Background Remover first.

Pick Transparent to keep the result free of any background and place it on any design. The strength slider runs from 10 to 90 percent.

Common questions

Questions about the add shadow

Is it free?

Yes. It runs in your browser, with no limit. You sign in to download.

What file do I get?

A PNG, on white, light gray or a transparent background.

Does it need a cutout?

Yes. Use a PNG with a transparent background. If yours has none, cut it out with the Background Remover first.

Is my photo uploaded?

No. The shadow is drawn on the page and the photo never leaves your device.

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