Question
RGB vs. CMYK? Understanding the 2 is critical.
Answer
Colors can look different on your screen than on the printed postcard because monitors and presses build color in completely different ways.
| RGB | CMYK | |
|---|---|---|
| Used by | Monitors and screens | Printing presses |
| Colors | Red, green, blue | Cyan, magenta, yellow, black |
| Method | Light added together (additive) | Inks layered on paper (subtractive) |
| Best for | On-screen viewing | Print production |
- Design in CMYK: set up your files in CMYK to preview print color more accurately.
- Vivid shifts: bright RGB blues and greens often print a little more muted.
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