Question
What is the difference between standard and premium postcards?
Answer
The gap between standard and premium postcards comes down to stock weight and finishing. Standard cards cover everyday mailings well, while premium cards are built to stand out and feel expensive.
| Standard | Premium | |
|---|---|---|
| Stock | 14pt gloss or matte | 16pt or 32pt |
| Finishes | Basic gloss or matte | Spot UV, soft-touch, foil stamping |
| Best for | High-volume, cost-sensitive mailings | Standout pieces and premium brands |
If you want maximum impact, a dark, high-contrast stock with a bold finish reads as high-end and cuts through a stack of ordinary mail.
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