Question
Are postcards more effective than email marketing?
Answer
The two channels work best together, but postcards consistently pull higher response rates than email. Physical mail also lingers in the home, giving your message repeated exposure that a single email cannot match.
| Channel | Typical response | Staying power |
|---|---|---|
| ~0.1% to 0.3% click-through | Gone after one scroll | |
| Postcard | ~2% to 4%+ response | Stays in the home ~17 days on average |
The strongest play is to combine them: mail a postcard first, then follow up with email and digital retargeting.
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