Are door hangers more effective than direct mail postcards?

Door hangers carry one built-in advantage over postcards: a 100 percent open rate. Every hanger has to be physically handled to move it off the door, while postcards compete with other mail and can be tossed without a glance.

• Guaranteed handling: door hangers get touched by everyone who uses the door.
• Hyper-local reach: ideal for targeting specific streets or neighborhoods.
• Cost per response: for tight local campaigns, hangers often beat postcards on this measure.

Postcards still win for wider geographic reach, so the best choice depends on how targeted your campaign is.