Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What paper stock should I choose for my custom prints?
Answer
Stock choice comes down to the product and how it will be used. Thicker stocks feel premium. Lighter ones keep costs down.
| Stock | Best for |
|---|---|
| 32pt ultra-thick | Premium business cards and invitations |
| 16pt | Everyday cards and sturdy postcards |
| 14pt gloss | Flyers and budget-friendly postcards |
| Kraft, linen, pearl | Specialty texture and finish |
Each product page lists the stocks available for that item, so check there before you order.
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