How do I choose between coated and uncoated paper?

The decision comes down to whether visual impact or a natural, writable feel matters more for your piece. Both are quality choices for different jobs.

• Coated (gloss, matte, silk): a smooth sealed surface that holds ink sharply and produces bright, saturated colors, ideal for photos and marketing pieces
• Uncoated: a natural, textured surface that takes pen and ink well, great for forms, notecards, and letterhead you might write on

If your design is photo-driven and you want colors to pop, go coated. If people need to write on it or you want an organic, understated feel, go uncoated. Match the substrate to how the piece will actually be used.