Tobias Reed
Tobias Reed Production Knowledge Lead at 4OVER4.COM
Question

How do I choose the right paper stock for my business type?

Answer

The best stock depends on how customers handle the piece and the impression you want to leave. Match the weight and coating to the use.

Business typeRecommended stock
Restaurant menusCoated, wipeable stock that resists spills
Luxury or premium services32pt ultra-thick for a substantial feel
Budget-conscious startups14pt gloss, affordable and still sharp
Everyday cards16pt, a solid middle ground

When in doubt, order a sample so you can feel the weight before committing to a full run.

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