Emma Davis, 4OVER4 print production voice (illustration)
Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

Which paper stock suits my kind of business?

Answer

The best stock depends on how customers handle the piece and the impression you want to leave. Match the weight and coating to the use.

Business typeRecommended stock
Restaurant menusCoated, wipeable stock that resists spills
Luxury or premium services32pt ultra-thick for a substantial feel
Budget-conscious startups14pt gloss, affordable and still sharp
Everyday cards16pt, a solid middle ground

When in doubt, order a sample so you can feel the weight before committing to a full run.

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25+ Years Since 1999
150,000+ Businesses Served