Tobias Reed
Tobias Reed Production Knowledge Lead at 4OVER4.COM
Question

Does metallic stock cost a lot more than regular paper?

Answer

Metallic stock costs a bit more than standard cardstock, but the premium is modest and it is far cheaper than adding a metallic effect after printing.

  • The upcharge over plain cardstock is small on a per-piece basis
  • It costs much less than foil stamping or specialty post-press finishes
  • The per-unit price drops as your quantity climbs
  • Even a run of a few hundred pieces stays practical for a small business

Because the shimmer is built into the paper itself, you get an all-over metallic effect without paying for a separate finishing pass.

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