Question
How do I choose the right paper stock for my design?
Answer
Paper choice is a design decision, not an afterthought. Match the stock to what the piece needs to do.
| Stock | Suits |
|---|---|
| Gloss or coated | Photo-heavy designs where colors should pop |
| Matte | Rich color with less glare, easy to read |
| Uncoated | Minimalist and typography-driven layouts, writable surface |
| Specialty (soft-touch, textured) | Premium pieces where the feel in hand matters |
When you are unsure, order a sample pack and hold the options in your hand before committing to a full run.
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