Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Which paper finish suits my design style?
Answer
Paper choice is a design decision, not an afterthought. Match the stock to what the piece needs to do.
| Stock | Suits |
|---|---|
| Gloss or coated | Photo-heavy designs where colors should pop |
| Matte | Rich color with less glare, easy to read |
| Uncoated | Minimalist and typography-driven layouts, writable surface |
| Specialty (soft-touch, textured) | Premium pieces where the feel in hand matters |
When you are unsure, order a sample pack and hold the options in your hand before committing to a full run.
Ready to order?
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