Question
How do I choose the right paper stock for my business print materials?
Answer
The right stock comes down to matching paper weight and finish to how the piece will be used. A card meant to be kept and a mailer meant to travel cheaply have very different needs.
- Business cards: thick stocks like 32pt feel premium in the hand and tend to get kept.
- Postcard mailers: 14pt or 16pt balances durability against postage cost.
- Uncoated finishes: natural and writable, good when someone needs to jot on the piece.
- Glossy finishes: make photos and colors pop on promotional pieces.
| Piece | Typical stock |
|---|---|
| Premium business card | 32pt or heavier |
| Postcard mailer | 14pt to 16pt |
| Writable card | Uncoated |
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