Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Which stock fits each piece of my business printing?
Answer
The right stock comes down to matching paper weight and finish to how the piece will be used. A card meant to be kept and a mailer meant to travel cheaply have very different needs.
- Business cards: thick stocks like 32pt feel premium in the hand and tend to get kept.
- Postcard mailers: 14pt or 16pt balances durability against postage cost.
- Uncoated finishes: natural and writable, good when someone needs to jot on the piece.
- Glossy finishes: make photos and colors pop on promotional pieces.
| Piece | Typical stock |
|---|---|
| Premium business card | 32pt or heavier |
| Postcard mailer | 14pt to 16pt |
| Writable card | Uncoated |
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