Water and fire effects add great character to designs without having to include many different elements. The effect is not hard to accomplish, but it needs to be done carefully so it looks realistic and professional. Water and fire effects are widely used in marketing campaigns to promote products, because they easily capture the attention of potential and existing customers.
The key to these particular effects is in the brushes, positioning and color blend. We decided to browse the web and bring you some of the best tips to create effective water and fire effects.
<h2>Water Effect</h2>
<a href="https://cloud-cdn.4over4.com/2014/03/Water-Splash-Tutorial.jpg"><img class="aligncenter wp-image-5248 size-full" src="https://cloud-cdn.4over4.com/2014/03/Water-Splash-Tutorial.jpg" alt="water effect photoshop tutorial" width="500" height="801" /></a>

Take a look at this water effect psd tutorial published by <a href="https://www.darjanpanic.com/tutorials/water-effect-on-products-photoshop-tutorial/" data-schema-attribute="">Darjanpanic.com</a> using a water splash image:
<ol>
 	<li>
<blockquote>
Find an image of a bottle and a water splash to use them in your design
</blockquote>
</li>
 	<li>
<blockquote>
Open your bottle image in a new photoshop document and import the water splash file
</blockquote>
</li>
 	<li>
<blockquote>
Duplicate the water splash and hide the bottom one so it remains unaltered
</blockquote>
</li>
 	<li>
<blockquote>
Scale the water splash to the bottle size, the point of the exercise is to make it look like the water splashes around the bottle
</blockquote>
</li>
 	<li>
<blockquote>
Use the rectangular marquee tool to select the bottle area and create a new layer using the “layer via cut” option
</blockquote>
</li>
 	<li>
<blockquote>
Select the “Screen” blending on your new layer and apply the Gaussian blur in a way that it looks like the water is behind the bottle
</blockquote>
</li>
 	<li>
<blockquote>
Keep working on that layer and with a mask, use the gradient tool to enhance the water illusion. Warp it so it looks distorted, as water would look through a bottle
</blockquote>
</li>
 	<li>
<blockquote>
Make the hidden splash visible, scale it and put it in the position you want it to be
</blockquote>
</li>
 	<li>
<blockquote>
In order to break the bottom part of your bottle, use a new layer to paint the zone you want to delete white and invert it to white using “CTRL+I”
</blockquote>
</li>
 	<li>
<blockquote>
Duplicate the hidden water splash so you create a half-circle that gives the bottle the shape you want
</blockquote>
</li>
</ol>
<h2>Fire Effect</h2>
If it is fire what you’re trying to create, we suggest you follow this fire effect psd tutorial from <a href="http://psd.fanextra.com/tutorials/designing/adding-fire-to-create-a-realistic-flaming-guitar/">psdfan</a> to create a flaming guitar and amplifiers:
<a href="https://cloud-cdn.4over4.com/2014/03/Fire-effect-tutorial.jpg"><img class="aligncenter wp-image-5249 size-full" src="https://cloud-cdn.4over4.com/2014/03/Fire-effect-tutorial.jpg" alt="fire effect tutorial" width="600" height="800" /></a>

<div style="text-align: center;">
<dl id="attachment_592">
 	<dt></dt>
 	<dd>Image by Psd.fanextra.com</dd>
</dl>
</div>
<ol>
 	<li>
<blockquote>
Create a new photoshop document with a black background
</blockquote>
</li>
 	<li>
<blockquote>
Paste a photo of a guitar (with no background) at the center
</blockquote>
</li>
 	<li>
<blockquote>
Paste a bonfire photo at the base of the guitar, using a black background image will allow you to blend it so it becomes transparent
</blockquote>
</li>
 	<li>
<blockquote>
Use a large soft eraser to eliminate the base of the bonfire. It should look like the fire starts at the guitar itself
</blockquote>
</li>
 	<li>
<blockquote>
Paste an amplifier photo at each side of the guitar
</blockquote>
</li>
 	<li>
<blockquote>
Adjust image brightness to -40 and contrast to +9
</blockquote>
</li>
 	<li>
<blockquote>
Paste another fire image with a black background and make sure the fire is above all other layers
</blockquote>
</li>
 	<li>
<blockquote>
Repeat the blending process to make the fire background transparent
</blockquote>
</li>
 	<li>
<blockquote>
Fit the fire to your amplifier shape with the eraser tool
</blockquote>
</li>
 	<li>
<blockquote>
Duplicate that fire layer and flip it so you can place it over the other amplifier
</blockquote>
</li>
 	<li>
<blockquote>
Take care of the hard edges so it won’t affect your fire shape
</blockquote>
</li>
</ol>
In this particular tutorial, the author suggests to add more flames to the top of the guitar following the same layer process. As well as a new gradient layer to create a reverse spotlight effect in the middle.

Both tutorials we showed you used pictures to create the effects, but there are also brush sets you can install to experiment with. We recommend this <a href="https://www.photoshopfreebrushes.com/water-effects-photoshop-brushes/" data-schema-attribute="">18 water effect brushes</a> from Photoshop Free Brushes and this <a href="https://luexo.deviantart.com/art/Scorching-Flames-Brushpack-92945924" data-schema-attribute="">Scorching Flame Brushpack</a> from DeviantART.
Remember that tutorials are made to help you learn a new technique, but your creativity and views are the ones to dictate what the end design should look like. Start experimenting with water and fire effects and create powerful designs worth displaying on a <a href="https://www.4over4.com/printing/online-posters" data-schema-attribute="">poster printing</a> project.
Let us know of the effects you would like to learn so we can help by suggesting more quality and simple tutorials to follow.

Water and Fire Effect: PSD Tutorials and Brushes for Photo Manipulation

The Digital Age has taken the world by storm. Most businesses have made the switch to digital marketing in recent years. Nevertheless, other businesses remain highly loyal to print marketing and avoid the marketing trends, posing the enduring question: print vs digital - which marketing strategy is better?

Print marketing, a.k.a. traditional marketing, is a tried and tested strategy. We know what to expect, it&rsquo;s trustworthy and familiar. But it also has been accused of being expensive and outdated. By contrast, digital marketing, a.k.a. internet marketing, is accurate, fast and cost-efficient. Some examples include email marketing, search engine optimization (SEO), use of social networks, and influencer marketing. But it&rsquo;s also intangible, less memorable and impersonal. You don&rsquo;t want your marketing campaign to get lost in the clutter of the online world!

Different products require different campaigns, and different forms of media will be much more effective when it comes to targeting different audiences. Want to make an informed decision? We can help! For today&rsquo;s blog post, we&rsquo;ve come up with the definitive quick guide to print vs digital marketing, outlining the benefits of each strategy. Let&rsquo;s have a look:

<h2>The Benefits of Print Marketing</h2>

The myth that print is dead is false. Print marketing has evolved thanks to technology that has transformed it into a powerful medium! In fact, advancements in printing methods like variable data printing have dramatically lowered printing costs. Don&rsquo;t rule out print without understanding the nature of modern printing - you&rsquo;re business will miss out on valuable opportunities for growth! Here are other benefits of print marketing:

<ul>
	<li>Print Builds Meaningful Connections - The tactile quality of print marketing materials taps into a consumer&rsquo;s touch memory, which has quickly proven to be a long-lasting form of emotional connection.</li>
	<li>Print Has An Incomparable Trustworthiness - The aesthetics of print gives it a personal feel, lending print media an unparalleled trustworthiness. A recent study shows that prospects are more likely to trust your company when your marketing is presented via high-end prints, such as thick flyers or luxury brochures.</li>
	<li>Print Is More Effective On the Ground - For a local business, print is essential as it creates brand recognition and guides prospects to your premises. Print is a vital part of any effective street marketing campaign! If you want to reach people on the streets or target specific demographics, print can&rsquo;t be beat.</li>
	<li>Using Printed Media Can Help You Easily Reach Your Target Audience&nbsp;- For instance, custom printed flyers can be distributed to homes in nearby neighborhoods in your local city or town. This isn&rsquo;t possible with digital marketing!</li>
	<li>Print Marketing Materials Can Be Kept for Future Use - This way, your target market can have a copy of materials such as brochures, menus or magazines they can browse and use at their convenience.</li>
	<li>Print Can Be Easily Understood - Print is easy for the greater majority of your target audience to understand, as all of them have already been exposed to this kind of marketing strategy.</li>
	<li>The Impact of a Cleverly-Designed Print Item Leaves a Lasting Impression - Seeing a print marketing tool brings a sense of added value. Having a print piece in your hands helps you better understand what you&rsquo;ve already researched online.</li>
	<li>In Today&rsquo;s Digital Age, Print Gives Brands an Opportunity to Stand Out - With an overwhelming number of brands trying to compete online, it becomes increasingly difficult for brands to differentiate themselves on the Web.</li>
</ul>

&nbsp;

<h2>The Benefits of Digital Marketing</h2>

Using digital marketing allows you to target both local and international markets. Besides, you can tailor your campaign to a specific demographic, letting you be more precise with who you target according to location, gender and age. This means your campaign will be more accurate! Here are other benefits of digital marketing:

<ul>
	<li>Digital Marketing Is Cost-Effective - The cost of online ads is rapidly rising since digital marketing has become more competitive. Even with rising prices, the cost is still much cheaper than print. With digital, you can reach thousands of people with one ad, whilst algorithms make sure that your campaign truly reaches the target demographic.</li>
	<li>Digital Can Go Viral - Imagine if your flyers could get circulated immediately to millions of consumers? This is the case with digital! Consumers can be reached via social media, allowing your message to be shared fast. By having social media share buttons on your site, you can further increase online engagement.</li>
	<li>With Digital Marketing, Your Target Audience Can Select How they Want to Enjoy Your Content - For example, one person may prefer to watch a YouTube video, while another one would rather read a blog post. Don&rsquo;t underestimate the power of tailored marketing.</li>
	<li>Digital Marketing Provides a Level Playing Field - Any company can compete with a solid digital marketing strategy, no matter the size. A crisp site with a smooth customer experience is what truly matters.</li>
	<li>Interaction with your Target Audience Is Possible Thanks to Social Media - Just encourage followers to take action, visit your website, read about your products and services, purchase them, rate them and offer vital feedback.</li>
	<li>Results and Data Can Be Easily Recorded - With insight tools offered by social media sites and Google Analytics, you can check on your marketing campaigns to understand what isn&rsquo;t working and adapt to improve.</li>
	<li>Digital Marketing Develops a Brand - A well thought out, user-friendly website with quality content that adds value to your target market provides endless lead generation opportunities.</li>
</ul>

&nbsp;

<h2>So Which Is Better?</h2>

If you want to reach an international audience, print is not your best option. Locally, however, print materials combined with a strong digital campaign will give you an edge. A well-designed flyer creates lasting connections, while building brand loyalty.

With this in mind, effective campaigns should combine both print and digital. The idea that the two are competing isn&rsquo;t the case. Even if it&rsquo;s undoubtedly tempting to see them as enemies, a truly savvy business will see them as allies.

<h2>The Bottom Line</h2>

Forget the print vs digital marketing debate - they work best in a symbiotic relationship!&nbsp;According to a recent <a href="https://www.linkedin.com/pulse/print-digital-world-2017-trend-report-michael-chase/" rel="noopener noreferrer" target="_blank">Print in a Digital World Trend Report</a>, &quot;we&rsquo;re in an information revolution, powered by the intersection of two commanding knowledge transfer mechanisms of our era.&quot;

Successful marketing campaigns will take this into account and try to complement print with digital. By letting them work together, you&rsquo;ll unlock their potential. If you carefully coordinate print and digital, you&rsquo;ll be left with a strategy that&rsquo;s grander than the sum of its parts. That&rsquo;s the bottom line.

For further inspiration, browse our website and check out a range of high-end print marketing materials! Our dedicated customer service team can help with any of your printing needs.&nbsp;


&nbsp;

Print Vs Digital Marketing: Which Is Better?

<img alt="" src="https://storage.googleapis.com/4over4-shop/assets/images/product_story_image/645img-Printing37.jpg" />

<a data-schema-attribute="" href="https://images.unsplash.com/photo-1552014342-fa1a88c10d33?ixlib=rb-1.2.1&amp;ixid=eyJhcHBfaWQiOjEyMDd9&amp;auto=format&amp;fit=crop&amp;w=500&amp;q=60" rel="noopener" target="_blank">Source</a>

This time around we are not going to rely on Hello from the other side by Adele, we are going to do it by ourselves using greetings. Since now we cannot shake hands and be close to each other, let us get cards and share the love while breaking the solitude and loneliness creeping up on everyone. You can also say hi to your customers.

<h3>Greeting Cards Design Templates</h3>

With so many styles of <a data-schema-attribute="" href="https://www.4over4.com/printing/extreme-custom-printing" rel="noopener" target="_blank">greeting card</a> designs out there, it should become clear why having the right one is so important for the particular message you want to convey. Think hard about what your<a data-schema-attribute="" href="https://www.4over4.com/cloud/filter/?tab=design-templates&amp;startdesign=1" rel="noopener" target="_blank"> greeting cards </a>will communicate, what your brand is about, and how it will help you seal the deal with your clients. Don&rsquo;t be afraid to get original custom made <a data-schema-attribute="" href="https://www.4over4.com/printing/custom-greeting-cards" rel="noopener" target="_blank">greeting cards</a> just like the one we&rsquo;ve shared here. After all, the right one might just be what sparks the interest of a new customer! We offer great discounts and hundreds of free templates that will make your brand stand out.

Let your creative self shine by displaying all your amazing ideas on a blank&nbsp;<a data-schema-attribute="" href="https://www.4over4.com/cloud/filter/?tab=blank-templates" rel="noopener" target="_blank">greeting card</a>&nbsp;that you can customize with different designs and get a feel of what the final look will be.

Attractive Greeting Cards - Let’s Say Hello From The Other Side

Gone are the days of vibrant hues, over-the-top decorations, and rich fabrics. The minimal, the better is taking over in terms of home design.&nbsp;As an art movement, minimalism started in the 20th century and it continues to grow in popularity now. Designers from all fields started to eliminate all unnecessary details and only add pieces that provide a real value to the overall project. The minimalist movement is about returning to the basics by creating a clean look, using white space, and getting your message across in a straightforward way. This trend is used in almost everything we appreciate today like websites, cars, electronics, architecture, art, home decorating and more.

<h2>Less is More in Minimalist Home Design</h2>

For those of you who are looking to revamp your homes in 2018, it&rsquo;s wise to embrace simplicity. Minimalist home design focuses on less being more with balanced furniture and focusing on textures, colors, and shapes. Consider these minimalist design tips and custom print ideas for giving your home a fresh look this year:

<ul>
	<li>Contrast color, shades, and patterns to convey a powerful message</li>
	<li>Choose a single piece that stands out</li>
	<li>Leave negative space</li>
	<li>Add color with purpose &nbsp;</li>
	<li>Use geometric patterns</li>
	<li>Choose the right typography font</li>
	<li>Tell a story</li>
</ul>

Want to apply a minimalist approach to your home decor? Here are some print products that will transform the look and feel of your home:

<h3>#1 <a href="https://www.4over4.com/printing/stretched-canvas" rel="noopener noreferrer" target="_blank">Canvas Prints </a></h3>

They don&rsquo;t always have to be colorful pieces - clean designs matching your environment will give your walls an elegant look. Whether you like abstract art or black and white photography, canvas prints are a sure-fire way to help you make a statement. Use the 3-piece wall art for an art gallery look, or print a single large format print for a more dramatic look.&nbsp;

<h3>#2 <a href="https://www.4over4.com/printing/Decals" rel="noopener noreferrer" target="_blank">Wall Decals </a></h3>

Quality wall decals add a pop of detail to please the senses. Use plain walls to your advantage by adding interesting design elements, geometric shapes or any subtle patterns to your walls. Print them in neutral colors for a simple look. Express your personality through a tiny wall graphic or an imposing print!

<h3>#3 <a href="https://www.4over4.com/printing/Mounted-Posters" rel="noopener noreferrer" target="_blank">Posters </a></h3>

Add character to your minimal living space with custom posters and mounted posters. Paint your walls white and add a design or quote in elegant typography to make your space sparkle. Don&rsquo;t hang any random poster you find online, create an interesting piece that coordinates with your space and exudes your personality.

<h3>#4 <a href="https://www.4over4.com/printing/Dry-Erase-Prints" rel="noopener noreferrer" target="_blank">Dry Erase Prints </a></h3>

Also known as dry erase boards, these tools are great for your home and office. They&rsquo;re commonly placed in front of stores, restaurants, and bars. Focus on one purpose and choose one readable font that matches your identity. Remember the less clutter, the better.

<h3>#5 <a href="https://www.4over4.com/printing/Calendars" rel="noopener noreferrer" target="_blank">Calendars </a></h3>

2018 is already here, and, like most years, many of us have decided that this year will be the year we get organized. If that&rsquo;s you, you need a calendar that matches your home&rsquo;s interior design. Create an aesthetically pleasing yet simple artwork for your calendar today - visit <a href="https://www.4over4.com/printing/calendars" rel="noopener noreferrer" target="_blank">4OVER4.COM</a> for more information about calendars printing!

<h2>Embracing the Minimalist Home Design Trend</h2>

If &ldquo;less is more&rdquo; is your mantra, then minimalism is the way to go this year. Say goodbye to excess and take your home decor to the next level by going back to basics with high quality prints. Choose one of the products featured above and turn your home or office into a minimalist paradise. Do you know which is the best part? We&rsquo;re offering 40% OFF on all Large Format Prints using code &ldquo;GOBIGGER&rdquo; - Don&rsquo;t let this offer pass you by! Get your professional quality poster printing and more to upgrade your home d&eacute;cor today!

Minimalist Home Decor: 5 'Statement Wall' Pieces to Print

<a href="https://youtu.be/q0-QpAKxf-o" rel="noopener noreferrer" target="_blank">source</a>

The hacks as in this video are definitely good when you want to make 2 or 3 labels but if it is for thousands of products can you choose such hacks? Not really possible. Isn&#39;t it? Then, you need a professional printing service to customize your labels and print in bulk.

<h3>Custom Labels Template</h3>

With so many styles of&nbsp;<a data-schema-attribute="" href="https://www.4over4.com/printing/stickers-and-labels" rel="noopener" target="_blank">custom labels</a>&nbsp;out here, it should become clear why having the right one is so important for the particular message you want to convey. Think hard about what your&nbsp;<a href="https://www.4over4.com/cloud/filter/?tab=design-templates&amp;startdesign=1" rel="noopener noreferrer" target="_blank">labels</a>&nbsp;will communicate what your brand is about and help you seal the deal with your clients. Don&rsquo;t be afraid to get original&nbsp;<a href="https://www.4over4.com/printing/custom-labels" rel="noopener noreferrer" target="_blank">custom labels</a>&nbsp;just like the one we&rsquo;ve shared here. After all, the right one might just be what sparks the interest of a new customer!

Let your creative self shine by displaying all your amazing ideas on blank <a data-schema-attribute="" href="https://www.4over4.com/cloud/marketplace/creative-corner/blank-templates/standard-labels/" rel="noopener" target="_blank">custom labels</a>&nbsp;that you can customize with different designs and get a feel of what the final look will be.

Do you have too much on your plate already? Just relax and let us do all the heavy lifting for you by checking out our services in the<a href="https://www.4over4.com/cloud/community/" rel="noopener" target="_blank">&nbsp;community</a>&nbsp;section.

Suggestions

DIY Hack to Make Custom Labels or Professional Printers

Custom Labels Template