What This Section Covers
Industry Marketing Statistics by Sector is the focus here: 11 pieces that answer the questions people actually ask before ordering. Standouts worth opening first: Event Marketing Statistics That Shape Strategy in 2026, Fundraising Statistics Every Nonprofit Should Know and Gen Z Marketing Statistics That Shape 2026 Strategy.
Industry Figures and Their Sources
| Figure | Source | Print it applies to |
|---|---|---|
| 81% of trade show attendees can approve a purchase | CEIR | Event badges and pop up displays |
| $142 average cost per trade show lead | CEIR | Table throws for the booth table |
| 85% recall the company that gave a promo product | ASI | Branded merchandise |
| 72% of Gen Z enjoy checking the mailbox | USPS, 2024 | Postcards |
| $557B in US charitable giving in 2023 | Giving USA | Door hangers and mailed appeals |
Each figure applies to the trade its study measured. The CEIR numbers describe exhibitors and visitors at trade shows, so they size a booth budget, not a restaurant mailer. Open the sector page before you cite a number, and check the year and the sample it gives beside the figure.
Put It Into Practice
The natural next stop is all printing categories, where these ideas become orders. Browse the rest of the statistics hub for neighboring topics, or let the FAQ center answer the quick questions.
