What You Will Find Here
These 7 pages collect the direct mail numbers you can cite, each with the study it came from: response rates by list type, open rates against email, and returns by format. Start anywhere, or jump straight to Direct Mail Statistics That Prove Print Converts, Average Direct Mail Response Rate Benchmarks & Data and Direct Mail ROI Statistics & Benchmarks. The wider hub of print industry data & insights sets these numbers beside the other channels and trades.
Direct Mail Figures and Their Sources
| Figure | Source | Where to read it |
|---|---|---|
| 2.7 to 4.4% average response rate | DMA | Response rate benchmarks |
| 9% response from a house list | ANA | Response rate benchmarks |
| 70% higher brand recall than digital | Canada Post and True Impact | Direct mail vs email |
| 28% lift from pairing mail with email | DMA | Direct mail vs email |
Check whether a figure fits your job before you quote it. The 9% belongs to mail sent to your own customers, while the 2.7 to 4.4% average covers every list type together. To test those numbers on your own list, direct mail postcards start at $89.68 for 500 in nine sizes up to 6 x 11 inches, and 4OVER4.COM is CASS certified for direct mail.
Where to Go Next
When you are ready to print what you learned, postcard printing covers the products this section leans on most. The full statistics hub holds every other topic, and the product videos compress the options into about a minute each.
