The 9-Piece Orthodontics Suite That Fills Consult Chairs
An orthodontic case has two buyers, the teen who wears it and the parent who signs it, and one long road of adjustments after the yes. This suite prints the whole journey: the rack card at the referring dentist, the consult postcard in the family mailbox, and the appointment card that keeps eighteen months on schedule.
The orthodontics new-customer suite is nine print pieces that fill the consult calendar and keep cases on track: appointment cards, postcards, brochures, rack cards, business cards, flyers, door hangers, a treatment-plan pocket folder, and a fridge appointment magnet. Rack cards and brochures work the referring-dentist pipeline, postcards, flyers, and door hangers bring families to the free consult, the pocket folder hands over an organized plan at that consult, and the appointment card and magnet keep every eighteen-month treatment plan running adjustment by adjustment.
The picks
The nine pieces, priced live
Start here. These are the nine products that make up the suite, each priced live from the configurator. Order them together so the referral rack card, the consult postcard, and the adjustment card all read as one friendly practice, then read on for the job each piece does from referral to reveal.
Design and print help
Keep all nine pieces on brand
Parents sign eighteen-month commitments with practices that look like they keep their promises. These 4OVER4.COM services keep the suite consistent and the mailing waves running.
How they work together
Print in the order families decide
Each piece owns a stage of the case journey. Run the whole sequence and the funnel stays full: referrals arrive with your card attached, consults book themselves, and treatments finish on time.
Rack cards and treatment brochures live in partner dental offices, and the doctor's card travels with every referral note. When the dentist says "you should see an orthodontist," your name is already in hand.
Postcards to family neighborhoods, flyers at schools and pediatric counters, door hangers on the streets around the practice, all carrying one message: the consult is free, friendly, and easy to book. At the consult itself, the pocket folder hands the family the plan to take home.
Every adjustment ends with the next one written down. Forty appointments per case means the appointment card is not stationery, it is the treatment plan's heartbeat, and the fridge magnet keeps the next date visible at home between visits.
1. Appointment cards: forty visits, one steady rhythm
No other practice model depends on the appointment card like orthodontics. A single case is a year and a half of adjustments, and each missed visit stretches the timeline the parent was promised. The card handed at checkout, next date written while the family stands at the desk, is the cheapest schedule insurance in the building.
Design the front warm and branded, leave a generous date line, and use the back for the reschedule number and an encouraging progress note. Teens lose paper; parents do not, so hand the card to whoever holds the calendar. Match the stock to the business cards using the logic in what to include on a business card so the pair reads as one practice.
Under twenty dollars a box, multiplied by forty appointments per case, it is the hardest-working piece in the suite.
2. Postcards: the consult offer in the family mailbox
Orthodontic decisions incubate for months at kitchen tables: the dentist mentioned it, the school photos confirmed it, the parent is quietly comparing options. A postcard that lands mid-deliberation, free consult, financing available, clear aligners offered, is often the nudge that turns someday into an appointment.
Target the neighborhoods where your families live and mail seasonally: back-to-school, new-year resolutions, before summer. Healthcare mail earns real response; the figures in direct mail response rates by industry back the postage. Use EDDM postcard sizes to cover family routes efficiently, and let mailing services run the addressing and mailing in one pass.
Starting under seventeen dollars, the consult postcard keeps the front of the funnel moving between referral waves.
3. Brochures: the treatment explained before it is priced
The orthodontic brochure has one job: answer the questions the family is embarrassed to ask. How long will it take, will it hurt, braces or aligners, what does it roughly cost, what happens if we wait. A brochure that answers plainly earns the trust the consult then converts.
Write one panel per question and keep both audiences in view, outcomes and financing for the parent, comfort and aesthetics for the teen. The mechanics in how to fold a brochure match the fold to the content, and brochure paper types picks a stock that feels as considered as the treatment plan itself.
Stock it in your own waiting room and every referring practice's rack, the same brochure works both rooms.
4. Rack cards: the referral, made physical at the dentist's desk
The most valuable square foot in orthodontic marketing is the counter of a referring dental practice. When the general dentist says "time to see an orthodontist," the family's next move is decided by whatever is within reach. A rack card with your name, the free consult, and a map turns that recommendation into a booking instead of a search engine query.
The 4 x 9 format is built for this moment: one headline, three reassurances, the consult offer, the number. The rules in rack card design keep it readable in the five seconds it gets, and a look at rack card printing options helps pick a stock that stays crisp in a busy rack.
Restock partner practices monthly, and the referral pipeline never runs dry for the price of a coffee run.
5. Business cards: the doctor's name in the referral note
Orthodontists are referred by name, the dentist says "we send everyone to Dr. Alvarez", and the card is what makes that name portable. It rides in the referral envelope, gets handed across the pediatrician's desk, and surfaces at book club when someone's twelve-year-old needs braces and someone else's just got theirs off.
Print the consult line and website on the front, and use the back for the two facts parents repeat: free consultation, financing available. In a specialty built on precision, stock quality reads as competence; the paper weight chart makes the case for 16pt, and there is more business card printing to browse for finishes that suit the brand.
A box in every partner practice and every staff pocket keeps the practice's name moving through the community.
6. Flyers: the smile offer where families gather
Families cluster at predictable spots: school events, dance studios, pediatric waiting rooms, the community center's summer program. A flyer at each one puts the free consult in front of parents at the exact moments they are watching their kids and thinking about their futures, school photos included.
Lead with the outcome, a confident smile, then the offer: free consult, aligner and braces options, financing that fits. One focal point, one action. Our guides on how to design flyers and how to make flyers cover the layout discipline that survives a crowded school corkboard.
Refresh the run each school season, and pair it with the postcard wave so home and hallway carry the same message.
7. Door hangers: the neighborhood introduction
An orthodontic practice draws from a tight family radius, the school district, effectively, and the door hanger works that radius house by house. It hangs alone on the knob, unmissable, and tells the neighborhood something a search ad cannot: we are local, our patients are your kids' classmates, and the consult is free.
Write it neighborly: "Your orthodontist, four blocks away." Add the consult offer, a QR to the booking page, and a tear-off tab with the number for the fridge. Check door hanger dimensions before designing so the hook and tear-off both land correctly on the die line.
A few Saturday routes around the practice put the name on a thousand family doors for less than one case's revenue.
8. Pocket folders: the treatment plan, handed over organized
The consult ends with the hardest part: the treatment plan, the cost breakdown, the insurance forms, and a decision the family did not expect to make on a Tuesday afternoon. Handing all of it over loose invites it to scatter in a car seat or a school bag before anyone reads the fine print.
A branded pocket folder holds the plan, the financing options, and the doctor's card in one place, and it signals the same thing the practice has been saying since the rack card: this office is organized, and so is your case. Slot the appointment card behind the same flap so the family walks out with everything, together. The layout guidance in what are pocket folders and how pocket folders boost branding and organization covers pocket sizing and the die-cut slit for a business card.
One folder per consult, ordered in bulk, keeps the practice's most consequential conversation looking as considered as the treatment itself.
9. Standard magnets: the appointment that lives on the fridge
Eighteen months is a long time to keep one phone number handy, and a case with forty appointments needs more than a single card to survive that stretch. A magnet with the practice name and number does what the appointment card cannot: it stays put, visible, on the one surface every family checks each morning.
Hand it over at the first visit, not the last, so it earns its keep from day one of treatment. Pair the design with the appointment card's palette using the comparison in magnets vs stickers, and the sizing notes in how to make custom magnets keep it fridge-sized rather than car-bumper-sized.
Under twenty dollars for a run, it is the quiet piece that keeps a family from missing the reschedule call.
Specs and pricing
Anchor the suite: brochure specs and live pricing
The treatment brochure is the piece that carries the practice's whole case, so it anchors the design language. Here are the live specs and price tiers for standard brochures at 4OVER4.COM, straight from the configurator.
| Quantity | Price Per Unit | Total |
|---|---|---|
| 50 | $1.14 | $57.11 |
| 100 | 82.4¢ | $82.38 |
| 200 | 53.3¢ | $106.55 |
| 300 | 41.0¢ | $123.02 |
| 400 | 34.9¢ | $139.49 |
| 500 | 31.2¢ | $155.97 |
| 600 | 26.7¢ | $160.36 |
| 700 | 23.5¢ | $164.75 |
Wally explains the suite
Nine pieces from the referral to the braces-off smile
Wally maps an orthodontic case like a school year. The rack card at the dentist's desk is the enrollment letter, the postcard and flyer are the open-house invitations, the brochure answers the parents' questions before they ask, the pocket folder is the report card of the plan handed home, and the appointment card and fridge magnet are the attendance sheet that gets the case to graduation, the reveal. One warm look across all nine pieces, printed by 4OVER4 in a single order.
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By the numbers
One suite, printed to fill the consult calendar
Common Questions
Common questions about the new-customer suite
What is in the orthodontics new-customer suite?
Nine print pieces that fill the consult calendar and keep cases on schedule: appointment cards, postcards, brochures, rack cards, business cards, flyers, door hangers, pocket folders, and standard magnets. Rack cards and brochures work the referring-dentist pipeline, postcards, flyers, and door hangers bring families to the free consult, the pocket folder hands the family the treatment plan at that consult, and appointment cards and magnets keep the long adjustment schedule running visit after visit.
Who is orthodontic marketing actually aimed at?
Two people at once. The patient, often a teenager, needs to feel the practice is friendly and the outcome worth it; the parent needs clear answers on duration, price, and financing before signing an eighteen-month commitment. Every piece in the suite carries both messages: warm photography and plain language for the patient, specifics and a no-pressure consult offer for the parent.
How do I get more referrals from general dentists?
Make referring effortless and visible. Keep a stocked rack card in every partner practice so the recommendation comes with a card in hand, give the front desk a stack of your business cards with the direct consult line, and check the racks monthly. A dentist who watches their patients come back mid-treatment with straightening teeth refers more; the print just closes the loop the day the recommendation happens.
What makes families actually book the consult?
Removing every reason to hesitate. The consult is free, say so in the headline. Parents worry about cost, name the financing options up front. Teens dread the look, mention clear aligner options. A postcard or flyer that answers those three objections before they are voiced converts a "we should look into that someday" into a booked slot this month.
Why do appointment cards matter so much in orthodontics?
Because a case is roughly forty appointments over eighteen months, and every missed adjustment stretches the treatment and the family's patience. A card handed at checkout with the next visit written down, backed by the practice's reminder texts, measurably cuts no-shows. It also gives the patient a small physical marker of progress: one card closer to the reveal.
How much does the full suite cost to print?
Each piece prices live on its own product page and scales with quantity and options. Appointment cards, business cards, and postcards start under twenty dollars, rack cards under forty five, and brochures and flyers just over fifty five, while door hangers are ordered in canvassing volumes. Set your quantities in each configurator and the totals update as you choose.
Can I add more pieces as the practice grows?
Yes. Orthodontic practices commonly add recall and reactivation postcards for lapsed inquiries, milestone cards for braces-off celebrations, and banners for school event sponsorships. Browse the dental printing collection at 4OVER4.COM to keep every addition consistent with the suite, and reorder any piece in a few clicks when the racks run low.
Get Started
Ready to fill the consult calendar?
Order the full new-customer suite from 4OVER4.COM and print all nine pieces on matching stock in one turnaround. Adjust size, finish, and quantity on any product and watch the price update live.
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