Question
What paper stock works best for open house flyers and postcards?
Answer
The best paper stock depends on how the piece will be used. Handout and posted flyers need to survive handling, while mailed postcards should feel substantial the moment someone pulls them from a stack of mail.
- Handout or posted flyers: a sturdy card stock with a gloss or matte coating resists creasing and looks polished on a bulletin board or countertop.
- Mailed open house postcards: thicker cover stock feels premium in the hand and stands out against everyday mail.
- Gloss finish makes property photography pop. Matte reduces glare and is easier to write a note on.
| Piece | Suggested weight | Finish |
|---|---|---|
| Handout flyer | 100 lb gloss text | Gloss or matte |
| Posted flyer | 14 pt cover | Matte |
| Mailed postcard | 16 pt or 18 pt cover | Gloss front, matte back |
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