What paper stock works best for postcard mailers?
For postcards that travel through the mail, thicker stock holds up better and simply feels more substantial in hand. A heavier card resists bending through automated sorting and lands with more presence in the mailbox.
| Stock | Feel | Best for |
|---|---|---|
| 14pt | Standard, flexible | Everyday mailers on a budget |
| 16pt | Sturdy, about credit-card thickness | Most direct-mail campaigns |
| Gloss finish | Vivid, sharp | Photo-heavy designs |
| Matte or uncoated | Understated, premium | Text-forward or handwritten notes |
A coated surface also protects the card in transit: UV coating adds gloss and scuff resistance through sorting machines, while matte and soft-touch finishes deliver a high-end tactile feel without a major price jump. As a rule of thumb, standard 14pt keeps cost per piece down on high-volume sends, while 16pt and heavier suits luxury branding, real estate, and premium campaigns where the card should feel like an investment.
16pt is the safe default for mailers because it survives handling without curling. With dozens of paper types available, let your brand and the amount of imagery decide between a glossy or matte finish.
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