Question
What paper stocks work best for direct mail postcards?
Answer
The best direct mail stock balances cost per piece against how memorable you want the card to feel. Lighter stocks keep big runs affordable. Heavier stocks with a soft-touch finish make people hold on to the mailer.
| Stock | Feel | Best for |
|---|---|---|
| 14pt gloss | Bright, economical | Large-volume mailings |
| 14pt matte | Clean, low glare | Text-forward offers |
| 16pt or 32pt soft-touch | Thick, premium, keepsake feel | High-value or repeat campaigns |
- Gloss makes photos and colors pop for retail-style promos.
- A soft-touch finish creates that keep-this feeling that boosts response.
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