How many postcards should I order for a direct mail campaign?

Base your order on your mailing list size, then add a cushion so you are not caught short. Ordering slightly more than you need almost always costs less than reordering later.

• Start with your exact mailing list count.
• Add 5 to 10 percent extra for replacements, hand distribution, and future use.
• Remember that per-unit cost drops sharply at higher quantities.

If you mail on a schedule, buying ahead saves real money. Printing a full year of postcards in one run instead of four separate quarterly orders can cut your cost by 30 percent or more.