Nadia Petrov, 4OVER4 customer education voice (illustration)
Nadia Petrov Customer Education Lead at 4OVER4.COM

Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.

Question

How do I send postcards in bulk without using individual stamps?

Answer

For large mailings, skip individual stamps by applying for a USPS Marketing Mail permit and printing permit imprints, also called indicia, directly on the cards. Presorting by ZIP code then unlocks the lowest rates.

  • Get a permit: apply for a USPS Marketing Mail permit before your first bulk send.
  • Use indicia: print the permit imprint in place of stamps.
  • Meet the minimum: plan for at least 200 pieces per mailing.
  • Presort: group by ZIP code to earn the best postage discounts.

This is the standard approach for mailing postcards at scale for marketing campaigns.

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