Question
How are Rack Cards different from postcards?
Answer
Rack cards and postcards look similar but are built for different jobs. Rack cards are tall and narrow so they stand upright in display racks, while postcards are sized and shaped for mailing.
| Feature | Rack card | Postcard |
|---|---|---|
| Typical size | 4 x 9 in | 4 x 6 in or 5 x 7 in |
| Orientation | Vertical, for racks | Horizontal, for mailboxes |
| Main use | Display and pickup | Direct mail |
Choose the format that matches how people will actually receive the piece.
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