Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

Does aqueous coating change the color of my prints?

Answer

Slightly, and the shift depends on the finish you pick. The changes are subtle but worth planning for when color accuracy is critical.

Finish	Effect on color
Gloss	More saturated and vivid
Satin	In between gloss and matte
Matte	Softer color, slightly reduced contrast

If your brand colors must match exactly, factor the finish into your proofing.

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