Do I need a mailing list to use direct mail printing?

It depends on how targeted you want the campaign to be. You can reach a whole area without a list, or personalize each piece if you have one.

• No list needed: Every Door Direct Mail (EDDM) targets by postal route and geography instead of names, so you mail an entire neighborhood without collecting addresses.
• List required: personalized campaigns that print names, offer codes, or custom URLs need a recipient list to pull that data from.
• Variable data printing: when you do have a list, each piece can carry a tailored message, image, or offer.

Choose EDDM for broad local saturation and a list-based mailing when relevance and personalization matter more than reach.