Question
What is a matte aqueous coating and does it prevent ink from rubbing off?
Answer
A matte aqueous coating is a protective water-based finish that seals the ink so it is not left exposed to the air, guarding the design through normal handling. It does this without the shiny, varnished look of a gloss finish.
- Protects the ink: the sealed layer shields the printed design and helps prevent it from rubbing off during everyday use.
- Matte appearance: it gives a durable, sealed surface without a glossy varnish sheen.
- Smooth and subtle: a clean, low-glare look that keeps colors readable and fingerprints down.
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