Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What is a matte aqueous coating and does it prevent ink from rubbing off?
Answer
A matte aqueous coating is a protective water-based finish that seals the ink so it is not left exposed to the air, guarding the design through normal handling. It does this without the shiny, varnished look of a gloss finish.
- Protects the ink: the sealed layer shields the printed design and helps prevent it from rubbing off during everyday use.
- Matte appearance: it gives a durable, sealed surface without a glossy varnish sheen.
- Smooth and subtle: a clean, low-glare look that keeps colors readable and fingerprints down.
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