Nadia Petrov Customer Education Lead at 4OVER4.COM
Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Is direct mail still worth the cost for small nonprofits?
Answer
Yes, especially once you separate the cost of finding new donors from the cost of mailing people who already give. The economics improve dramatically after the first gift.
| Mailing type | Typical cost per dollar raised |
|---|---|
| Acquisition (new donors) | $1.00 to $1.50 initially |
| House list (existing donors) | $0.15 to $0.25 |
- Long-term value: repeat gifts from acquired donors offset the upfront acquisition cost.
- Keep costs low: printing postcards and self-mailers in bulk lowers the per-piece price.
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