Question
Is direct mail effective for younger audiences?
Answer
Yes, and the data backs it up. Younger buyers actually find physical mail refreshing in a feed-saturated world.
- USPS research found that 87% of millennials enjoy receiving physical mail.
- Gen Z sees direct mail as novel in a digital-first world.
- Bold design and creative formats land especially well with younger demographics.
- QR codes bridge the printed piece to the digital follow-through they expect.
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