How many pieces should I send for my first direct mail campaign?

Start small so you can learn before you spend. A first drop of 200 to 500 pieces lets you test your message, offer, and design without a large upfront commitment.

• Measure response: a small batch still gives you a read on what is working.
• Limit risk: you are not betting the budget on an untested creative.
• Iterate: adjust the headline, offer, or list based on what the test shows.

Once you know which version performs, increase volume for the full rollout and focus spend on the audiences that responded. Testing first almost always beats a large blind mailing.