What social media platforms work best for marketing to Gen Z?

Gen Z concentrates on a few platforms and treats ads differently than older audiences. According to Pew Research Center (2024), 67 percent of Gen Z uses TikTok daily and 62 percent uses Instagram.

• TikTok and Instagram are the core platforms for daily reach.
• Ad blockers run higher with this generation than any other, which blunts paid ads.
• Organic content and influencer partnerships tend to work better as a result.
• Micro-influencers with under 50,000 followers drive the highest engagement.

Because paid reach is easy to block, credibility borrowed from creators and genuine content usually outperforms straightforward advertising.