Does Gen Z actually respond to print marketing?

Yes, and often more than people expect. According to a 2024 USPS study, 72 percent of Gen Z enjoys checking physical mail, and 57 percent have made a purchase based on direct mail.

• Physical pieces stand out precisely because this generation is saturated with digital messaging all day.
• A card or mailer is a break from the screen, which makes it more memorable.
• Well-designed print signals that a brand took real effort, which reads as authentic to a Gen Z audience.

Rather than a generation that ignores print, Gen Z tends to notice it more, because it is now the less crowded channel.