Marcus Chen Print Marketing Strategist at 4OVER4.COM
Marcus is our print marketing voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Does Gen Z actually respond to print marketing?
Answer
Yes, and often more than people expect. According to a 2024 USPS study, 72 percent of Gen Z enjoys checking physical mail, and 57 percent have made a purchase based on direct mail.
- Physical pieces stand out precisely because this generation is saturated with digital messaging all day.
- A card or mailer is a break from the screen, which makes it more memorable.
- Well-designed print signals that a brand took real effort, which reads as authentic to a Gen Z audience.
Rather than a generation that ignores print, Gen Z tends to notice it more, because it is now the less crowded channel.
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