How do I decide which social media to include on my card?

Pick one or two platforms where you are genuinely active and where your audience actually spends time. A card with two well-chosen handles beats one crammed with five, and listing a profile you rarely update looks worse than listing none at all.

• B2B and professional services: LinkedIn is almost always the right call.
• Visual and creative work: Instagram or a portfolio link shows your output at a glance.
• Video-led brands: YouTube or TikTok if that is where your best content lives.
• Only include accounts you keep current, and add a QR code if you want a one-tap follow.