Marcus Chen, 4OVER4 print marketing voice (illustration)
Marcus Chen Print Marketing Strategist at 4OVER4.COM

Marcus is our print marketing voice, built from the knowledge of our production team, with over 20 years in printing.

Question

What percentage of small businesses use social media marketing?

Answer

Most small businesses are on social media, with a clear platform pecking order.

  • Roughly 73% invest in social media marketing, per Hootsuite
  • Facebook leads, followed by Instagram and LinkedIn
  • Short-form video under 60 seconds drives the highest engagement
  • Pairing social with printed pieces reinforces the message offline

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