Does social media fundraising replace the need for printed materials?

No, it complements it. Social media fundraising has grown fast, with Facebook alone facilitating over $7 billion in donations, but its real strength is awareness rather than final conversion.

• Social media is excellent for sparking initial interest and spreading a story.
• Printed appeals and event invitations do the closing work, turning that interest into a gift.
• Together they consistently raise more than either channel does on its own.

The highest-performing nonprofits treat social as the top of the funnel and follow up with tangible, personal print to convert attention into donations.