What is lenticular printing used for?

Lenticular printing creates the illusion of motion, depth, or a changing image as the viewer shifts angle, which makes it a favorite for pieces that need to grab attention. Any printed item that benefits from movement or a wow factor is a candidate.

• Business cards - a moving image that makes the card memorable
• Bookmarks and greeting cards - playful depth and animation effects
• Packaging - eye-catching shelf presence at the point of sale
• Point-of-sale displays - motion that draws the eye in a busy retail space
• Direct mail - a tactile surprise that lifts open and read rates

The two most common effects are 3D depth from a single scene and an animated flip that swaps between frames as you tilt the piece.