Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What is lenticular printing and how does it work?
Answer
Lenticular printing places two or more interlaced images beneath a ridged plastic lens sheet. As you tilt the piece, the lens reveals different images, creating effects like depth, motion, or a flip between pictures.
- 3D depth, where a scene appears to have layers.
- Animation, where a short motion plays as you tilt.
- Flip, where one image switches to another.
- Morph, where one image transforms into the next.
The interlacing and lens alignment are handled in production, so you only need to supply your artwork files for each frame of the effect.
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