Is lenticular printing more expensive than standard printing?

Yes. Lenticular printing costs more per unit than standard flat printing because it uses a specialty plastic lens plus a precise interlacing and alignment process that flat printing does not require. Setup is a fixed cost, so the per-piece price drops as quantity climbs and larger runs close much of the gap.

• Lens material: the ribbed lenticular lens is a precision plastic that costs more than paper stock or coatings.
• Image interlacing: two or more frames are sliced and woven together with specialized software so the image shifts with viewing angle.
• Registration: the print must line up under the lens with tight tolerance, or the effect breaks, which adds setup time.
• Quantity breaks: ordering more pieces lowers the price of each one.

Because lenticular pieces move and catch the eye, people tend to keep and share them longer, so the added cost usually pays off where the wow factor matters, like business cards, invitations and promo giveaways.