Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
How does holographic printing actually work?
Answer
Holographic printing lays a specialized film or foil over the printed surface. Microscopic patterns in that film diffract light into a full spectrum, so the piece shifts color as the viewing angle changes.
- The effect: a rainbow shift that moves with the light.
- The mechanism: diffraction patterns split light into colors.
- Durability: scratch-resistant, and it does not peel or fade in normal use.
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