Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What does "14pt" or "32pt" mean in a paper stock guide?
Answer
Point size is a measure of paper thickness, not weight. The higher the number, the thicker and stiffer the sheet feels between your fingers.
| Stock | Roughly like | Common uses |
|---|---|---|
| 14pt | A standard greeting card | Business cards, postcards, flyers |
| 16pt | A sturdier greeting card | Premium business cards, postcards |
| 32pt | A thin piece of chipboard | Luxury cards and invitations |
Thicker stocks feel more premium and hold up better in wallets and displays, so match the point size to the impression you want and how the piece will be handled.
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