Question
What does "14pt" or "32pt" mean in a paper stock guide?
Answer
Point size is a measure of paper thickness, not weight. The higher the number, the thicker and stiffer the sheet feels between your fingers.
| Stock | Roughly like | Common uses |
|---|---|---|
| 14pt | A standard greeting card | Business cards, postcards, flyers |
| 16pt | A sturdier greeting card | Premium business cards, postcards |
| 32pt | A thin piece of chipboard | Luxury cards and invitations |
Thicker stocks feel more premium and hold up better in wallets and displays, so match the point size to the impression you want and how the piece will be handled.
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