Question
What's the difference between 14pt, 16pt, and 32pt paper stock?
Answer
The point number refers to caliper, or how thick the stock is. A higher number means a thicker, heavier sheet and a more premium feel in the hand.
| Stock | Feel | Common uses |
|---|---|---|
| 14pt | Standard sturdy cardstock | Postcards, flyers, rack cards |
| 16pt | Similar heft to a credit card | Business cards, menus, invitations |
| 32pt | Ultra-thick, over twice a 14pt sheet | Premium business cards, luxury invites |
- Thicker stocks resist bending and feel more substantial, which reads as higher quality.
- 32pt pairs well with painted or foiled edges that show off the extra thickness.
- Thinner stocks like 14pt keep costs down on high-volume mailers.
Ready to order?
Get your standard business cards printed at 4OVER4
Explore all Business Cards at 4OVER4.
