Question
Does thicker paper always mean better quality?
Answer
Thicker paper is not automatically better. The right weight depends on the job. A heavy stock signals quality on some products and is simply wasteful on others, so the smart move is to match weight to purpose.
| Product | Weight goal |
|---|---|
| Business cards | Rigid and premium, where 32pt reads as luxury |
| Brochures | Flexible enough to fold cleanly |
| Flyers | Light and economical for high volume |
| Posters | Durable without unnecessary bulk |
- A 32pt business card feels luxurious, but a 32pt flyer is overkill and costs more for no benefit.
- Let the product and how it is handled guide the weight, not the number alone.
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