How do I decide between print and digital for my marketing budget?

The split between print and digital comes down to your goals, since each channel is strong at a different job. Most businesses do best blending the two rather than picking one.

• Digital strengths: Scales faster and costs less per impression, ideal for awareness and retargeting.
• Print strengths: Higher response rates and stronger trust, ideal for direct response and relationship building.
• A workable split: A 60/40 or 70/30 digital-to-print allocation suits many small businesses.

Start from what you are trying to achieve, then weight the budget toward the channel that fits that goal.