How much should I budget for print marketing specifically?

Print usually takes a defined slice of the overall marketing budget, and it earns its place on ROI.

• Print typically runs 10% to 20% of the marketing budget
• On a $20,000 budget that is about $2,000 to $4,000
• Common pieces include business cards, postcards, and flyers
• Direct mail response rates average around 4.4%, well above email