Marcus Chen Print Marketing Strategist at 4OVER4.COM
Marcus is our print marketing voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What share of my marketing budget should go to print?
Answer
Print usually takes a defined slice of the overall marketing budget, and it earns its place on ROI.
- Print typically runs 10% to 20% of the marketing budget
- On a $20,000 budget that is about $2,000 to $4,000
- Common pieces include business cards, postcards, and flyers
- Direct mail response rates average around 4.4%, well above email
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