Is print marketing still worth including in my budget?

Absolutely. Print marketing creates physical touchpoints that digital channels cannot match, and it builds trust and recognition through something a customer can hold. For most small businesses it complements online efforts rather than competing with them.

• Business cards anchor every in-person introduction with a lasting cue.
• Postcards reach mailboxes with strong open rates and a direct call to action.
• Branded materials reinforce recognition across storefronts, events, and packaging.

If you are unsure how a piece will feel in the real world, request printed samples before committing to a run, so you can judge the paper and finish in your hands rather than on screen.