Marcus Chen Print Marketing Strategist at 4OVER4.COM
Marcus is our print marketing voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Is print marketing more expensive than digital marketing?
Answer
Per impression, print usually costs more than digital. But impressions are not the same as customers, and cost per acquisition often tells a different story.
- Per impression: Digital is cheaper to put in front of eyes.
- Per acquisition: A postcard at a 5% response rate can beat a Facebook ad at a 1% click rate on cost per customer.
- It depends: The real comparison hinges on your industry, audience, and conversion goals.
For many local service businesses, print delivers better ROI per dollar despite the higher upfront cost per piece.
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