Is print marketing more expensive than digital marketing?

Per impression, print usually costs more than digital. But impressions are not the same as customers, and cost per acquisition often tells a different story.

• Per impression: Digital is cheaper to put in front of eyes.
• Per acquisition: A postcard at a 5% response rate can beat a Facebook ad at a 1% click rate on cost per customer.
• It depends: The real comparison hinges on your industry, audience, and conversion goals.

For many local service businesses, print delivers better ROI per dollar despite the higher upfront cost per piece.