Marcus Chen Print Marketing Strategist at 4OVER4.COM
Marcus is our print marketing voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Is print marketing still effective compared to digital marketing?
Answer
Yes, print marketing holds up well against digital when you look at the metrics that drive results. On response, recall, and trust, print consistently performs.
- Response rate: Direct mail averages around 9% versus roughly 1% for email.
- Brand recall and trust: Print tends to outperform digital on both.
- Better together: Multichannel campaigns see about 28% higher conversion than digital alone.
The takeaway is not print instead of digital, but print alongside it for the strongest overall performance.
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