6 Print Picks Every TikTok Shop Seller Should Order
A TikTok Shop sale happens entirely on a screen. The parcel on the doorstep is the only thing your brand ever puts in a buyer hand, and half of it ends up filmed. Here are the six printed pieces that do that work, in the order a new shop should buy them, with live pricing on each.
Six printed pieces cover a TikTok Shop order: a flat thank you card, product labels, hang tags, die-cut stickers, a retractable banner stand for lives, and a custom mailer box. Buy the insert card first at $19.77, because it is the only piece that can carry a buyer off the app and onto a list you own. Leave the mailer box until last at $711.78, since boxes are die-cut on a run and a plain shipper with a printed sticker seal does the job until volume arrives.
The picks
The 6 picks, cheapest first
Each price below is the lowest catalog price for that product, and it moves as you change size, stock, and quantity in the configurator. The order is deliberate: the first three cost less than $75 together and touch every parcel you pack, while the last one is a commitment. Start any of them from scratch in the free online designer, or open a design template that already has the bleed set.
- 1. Flat Thank You Cards from $19.77 TikTok Shop keeps the buyer. This card is the one piece in the parcel that can move that buyer onto a list you own, so it is the first thing to print and the cheapest.
- 2. Custom Labels from $25 A jar or bottle with no label reads as homemade on a phone screen and gets returned more often. The label also carries the ingredients or the net weight when the category requires them.
- 3. Standard Hang Tags from $25.27 Apparel needs a tag to look bought rather than resold. Size, care symbols, and your handle on 16pt board, strung where the creator filming it will pick it up.
- 4. Die-Cut Stickers from $93.37 Seals the tissue, doubles as the free extra, and keeps working on a laptop lid for a year. Minimum run pushes the floor to $93.37, so order one shape and one size.
- 5. Retractable Banner Stands from $139 The backdrop for lives. It hides a messy room, sets your name behind you in every clip, and packs into a tube when the shelf behind you is needed again.
- 6. Custom Mailer Boxes from $711.78 The unboxing shot. Highest floor in the kit at $711.78 because boxes are die-cut in volume, so print it once orders are steady, not on the first hundred.
Specs and placement
What each piece is, and where it sits
Six pieces, six jobs. Two go on the product, two go in the parcel, one stands behind you during a live, and one is the parcel. Read the row, tap the piece to jump to its section, then order the spec that matches what you actually ship.
| Piece | Spec to order | Where it sits |
|---|---|---|
| 1. Flat thank you cards | 4 in x 6 in flat, matte stock so the code scans under a ring light | On top of the product, face up, first thing the flap reveals. |
| 2. Custom labels | Paper for dry goods, BOPP or vinyl for anything wet, cold, or oily | On the container itself, squared to the seam so it reads straight on video. |
| 3. Standard hang tags | 2 in x 3.5 in on 16pt, hole set in at least 0.25 in from the edge | Strung to garments, bags, candles, anything with a loop or a handle. |
| 4. Die-cut stickers | Laminated vinyl, cut to the shape of your mark, one size per run | Sealing the tissue, or loose in the parcel as the extra nobody paid for. |
| 5. Retractable banner stand | 33 in is the common width, artwork centered for a vertical crop | Behind your shoulder during a live, folded back into its base after. |
| 6. Custom mailer boxes | One-piece tuck front, printed inside as well as outside | The parcel itself, and the first three seconds of the unboxing clip. |
Start here
Why the parcel carries more weight here than on your own site
On a store you own, you get the email address and you can write to the buyer next month. On a marketplace you get a name, an address, and a payout. That single difference is why the cheapest item on this page is also the most important one, and why every other piece is built to be seen on camera rather than on a shelf. The sections below walk the six in buying order, from the card that costs under $20 to the box that costs several hundred. For how the marketplace itself works, read our TikTok Shop guide, and for the branding side of the parcel see how to create branded packaging.
1. Flat thank you cards: the only piece that follows the buyer off the app
A TikTok Shop order ends inside the app. You get a name and a shipping address, not an email you can write to, and the next time that person sees you depends on whether an algorithm decides to show them a video. A flat thank you card in the parcel is the one legal, permanent way around that. Print a short line, a scannable code, and an offer that never expires.
Two printing details decide whether the code actually works. Keep the code at least 0.8 in square with a clear margin around it, because a smaller one fails on an older phone held at arm length. Then order matte rather than gloss: a ring light bounces straight off a coated card and washes the pattern out, which is exactly the lighting a creator is sitting under when they open the box on camera.
Write the offer as a code with no date on it. A card that says the sale ends Friday is worthless by Saturday, and these cards sit in drawers for months. There is more on what belongs on the card and what does not in our guide to package insert cards, and a longer list of formats in packaging inserts that drive repeat sales.
2. Custom labels: what stops a product looking homemade on a phone screen
Video flattens everything. A jar shot from two feet away shows a lid, a curve of glass, and whatever is printed on the front, so a bare container reads as a sample rather than a product. Custom labels start at $25 and fix that in one order, and they carry the ingredient panel, the net weight, or the batch number when your category requires it.
Material is the decision that costs people money. Paper is fine for candles, dry goods, and anything that stays in a cupboard. Anything that sees water, condensation, or oil on the buyer skin needs BOPP or vinyl, because a paper label on a shower product curls at the edge within a week and the return photo shows that curl. Our breakdown of paper, vinyl, and clear labels covers where each one gives up.
Measure the flat area of the container, not the widest part of it, then subtract about 0.25 in on each side so the label does not wrinkle across a curve. If you are unsure, our guide to choosing the correct label size walks through the measurement, and design templates give you a layout that already has the bleed set.
3. Standard hang tags: the difference between apparel and a resold blank
Clothing sells well from short video and it also comes back at a high rate, usually over sizing. A standard hang tag at $25.27 handles both problems. It puts the size and the care symbols where the buyer will look before they wash the garment, and it makes the piece read as a line rather than a blank someone printed at home.
Order 16pt or heavier. A thin tag creases in transit and the crease is what the camera picks up when a creator holds it. Set the hole in at least a quarter inch from the edge so the string does not tear out, and put your handle on the back rather than the front, because the back is the side facing the lens when the tag hangs loose.
If you send free product to affiliates, tag those units the same way you tag paid orders. A seeded parcel gets filmed more often than a normal one, and a plain garment in a plain bag gives the creator nothing to hold up. The wider setup for that is in our TikTok Shop guide.
4. Die-cut stickers: the seal, the freebie, and the year of free advertising
Die-cut stickers do three jobs for one price. They seal the tissue instead of tape, which makes the open look deliberate on camera. They are the extra that was not paid for, which is the small surprise that gets mentioned out loud in an unboxing clip. And they leave the parcel entirely once they land on a laptop lid or a water bottle.
The catch is the floor price. Stickers start at $93.37 because die-cut work is priced on a run, so ordering three shapes in three sizes triples the setup and gives you three small piles instead of one useful one. Pick one shape, pick one size, and print enough for every parcel plus the seeded ones. Laminated vinyl is worth the small extra over paper here, since an unlaminated sticker scuffs in a pocket before it is ever applied.
If you want the sticker to double as a scannable link, follow the same size and contrast rules as the insert card, and check the details in how to print QR code stickers. For the difference between kiss-cut sheets and true die-cut singles, see what die-cut stickers are.
5. Retractable banner stands: a backdrop built for a vertical frame
Live selling is where the room behind you starts to matter. A retractable banner stand at $139 gives you a clean wall you can carry, and it pulls up in under a minute and rolls back into its base when you need the space. That beats painting a wall you rent.
Design it for the crop, not for the banner. A phone shooting vertical keeps a narrow strip of what stands behind you, so a logo placed near either edge of a 33 in wide banner is simply not in the shot. Run your name down the center column, keep the type large enough to survive compression, and leave the bottom 20 in or so empty because a table or your own shoulders will cover it.
Avoid a glossy laminate. The same ring light that washes out a coated insert card puts a hot white blob in the middle of a shiny banner, and on video it never goes away. Matte holds up under any light you are likely to own. If you also run markets or pop-ups, the same stand travels, and the rest of the display options are in our package marketing guide.
6. Custom mailer boxes: the shot that starts the unboxing video
A custom mailer box is the piece people mean when they talk about unboxing. It is a one-piece tuck front carton, so it opens flat toward the camera with no knife and no packing peanuts flying out, and it can be printed on the inside where a plain corrugated box is gray.
It is also the most expensive line on this page at $711.78, and that number is not a mistake. Boxes are cut with a die and priced on volume, so a first order is a real commitment rather than a test. Until your order rate is steady, ship in a plain box and seal it with a printed sticker, which costs a fraction and still gives the buyer something branded to look at.
Size it to the product with about half an inch of clearance, no more. An oversized box lets the item slide, and a rattle is the first thing a viewer hears. The choice between a mailer and a plain shipper is unpacked in mailer boxes versus shipping boxes, and there are layout ideas in mailer box design ideas. If a video takes off and you need a reprint this week, same-day printing covers the flat pieces while the boxes catch up.
Specs and pricing
Compare the two pieces you will reorder most
Insert cards and stickers go out with every parcel, so they are the two lines a growing shop reorders first. Flat thank you cards start at $19.77 for 25 on 14pt gloss cover in 3 business days, die-cut stickers at $93.37 for 25 in five.
| Quantity | Price Per Unit | Total |
|---|---|---|
| 25 | 79.1¢ | $19.77 |
| 50 | 50.5¢ | $25.27 |
| 100 | 42.8¢ | $42.84 |
| 200 | 25.8¢ | $51.62 |
| 300 | 20.1¢ | $60.42 |
| 400 | 17.3¢ | $69.20 |
| 500 | 15.6¢ | $77.99 |
| 600 | 15.4¢ | $92.26 |
| Quantity | Price Per Unit | Total |
|---|---|---|
| 1 | $25.00 | $25.00 |
Wally packs a TikTok Shop order
Three pieces get filmed, one gets kept
Wally opens a parcel the way a buyer does on camera. The box and the sticker seal carry the first three seconds, the label and the hang tag prove the product is real, and the thank you card is the piece that survives the video and sends someone back to a shop you own. Start with the card at $19.77, add the rest as your order rate climbs, and print the whole set in one brand at 4OVER4.
Shop packaging printing →See it in use
Stickers sellers have dropped in parcels
Explore more
Where to go next
By the numbers
What a parcel can be printed to say
Common Questions
Common questions about printing for TikTok Shop
What printed pieces does a TikTok Shop seller actually need?
Six cover the whole order: a flat thank you card from $19.77 with a scannable code, custom labels from $25 on the product itself, standard hang tags from $25.27 for anything worn or hung, die-cut stickers from $93.37 to seal the parcel and act as the extra, a retractable banner stand from $139 as a backdrop for lives, and custom mailer boxes from $711.78 once your order rate makes a die-cut run worth it. Print the card first and the box last.
Can I put a QR code on an insert card that sends a buyer to my own site?
Yes. A printed code in the parcel is the standard way sellers move a marketplace buyer onto a list they control, because the platform gives you a shipping address rather than an email. Keep the code at least 0.8 in square with clear space around it, print it on matte stock so a ring light does not wash it out, and point it at something worth scanning like a reorder discount or a size guide, not at your homepage.
Can I offer a discount in exchange for a review?
No. Marketplace rules do not allow paying for a rating or trading anything for a positive one, and sellers lose listings over it. Print the ask on its own, then put your discount on the next order instead. That is allowed, and a code the buyer can only use by coming back is worth more to you than a star anyway.
Why do custom mailer boxes start so much higher than everything else?
Because a box is die-cut and folded, and the setup is spread across the run. Custom mailer boxes start at $711.78 while the flat pieces on this page start under $30. The per-parcel cost is small once you are shipping steadily, but the first order is not, which is why most sellers ship in a plain corrugated box sealed with a printed sticker until the volume is there.
What size insert card fits inside a poly mailer?
A 4 in x 6 in flat card fits nearly every poly mailer and most small mailer boxes without folding, and it is large enough to hold a headline, a code, and a scannable square at a size that still reads. Go smaller only if you ship jewelry or cosmetics in tiny parcels, and go to a folded card when you want space for a handwritten note inside.
What should go on a banner behind a live?
Your name and one line about what you sell, both centered. A vertical video keeps only a narrow strip of the background, so anything set near the left or right edge of a 33 in wide banner will not be in frame. Leave the bottom section plain because a table or your shoulders cover it, and order a matte finish so the light you are shooting under does not put a white blob in the middle of the shot.
Do stickers need to be laminated?
For anything that leaves the parcel, yes. An unlaminated sticker scuffs in a pocket and fades on a water bottle within weeks, while laminated vinyl holds its color through a year of sun on a laptop lid and a bottle that goes through the sink. If the sticker is only sealing tissue inside a box and gets thrown away on opening, an unlaminated paper sticker is enough and costs less.
How fast can I reprint when one video takes off?
The flat pieces are the fast ones. Insert cards, labels, and stickers can move on a short turnaround, so a product that sells out on a Tuesday can have new inserts printed while stock is still shipping to you. Boxes cannot move at that speed because of the die-cut run, which is the practical argument for keeping a plain shipper and a printed sticker seal as your fallback.
Get Started
Print the parcel your buyers will film
Order the six-piece TikTok Shop kit as one branded set at 4OVER4.COM. Pick your sizes, stocks, and finishes, and watch every price update live as you build the order.
Legal Disclaimer
Gold Standard guarantees apply to all standard orders placed through 4over4.com. Price match requires verifiable proof of a competitor's published price for an equivalent product with matching specifications and turnaround time. Satisfaction guarantee covers manufacturing defects and print quality issues. Contact support with order number and documentation. On-time delivery rate based on tracked orders 1999 to 2026. Individual results may vary based on shipping carrier performance.
