How do I track ROI on my small business marketing budget?

Tracking return on a small marketing budget comes down to giving each channel its own measurable response path, then comparing results over time.

• Unique phone numbers: assign a dedicated number to a print piece to count calls.
• QR codes and promo codes: tie scans and redemptions back to a specific campaign.
• UTM parameters: tag digital links so analytics attributes conversions correctly.
• Compare monthly: review cost per acquisition across channels each month.

The numbers that matter most are the ones specific to your business and your customers, not generic industry averages.