Question
What marketing channel has the highest ROI for small businesses?
Answer
Email leads on raw ROI, but a channel mix outperforms any single one.
| Channel | Performance |
|---|---|
| about $36 return per $1 spent (DMA) | |
| Direct mail | response rates of 4.9% to 9% |
- Combining email, print, social, and search beats any one channel alone
- Print adds tangibility that email cannot match
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