Marcus Chen Print Marketing Strategist at 4OVER4.COM
Marcus is our print marketing voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What marketing channel has the highest ROI for small businesses?
Answer
Email leads on raw ROI, but a channel mix outperforms any single one.
| Channel | Performance |
|---|---|
| about $36 return per $1 spent (DMA) | |
| Direct mail | response rates of 4.9% to 9% |
- Combining email, print, social, and search beats any one channel alone
- Print adds tangibility that email cannot match
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