Question
What is a good direct mail ROI for a small business?
Answer
A healthy direct mail return for a small business generally lands between 300% and 600%, meaning about $3 to $6 back for every $1 spent. Where you fall in that range depends on how well you target and how strong the offer is.
| Setup | ROI range | Return per $1 |
|---|---|---|
| Typical campaign | 300% to 600% | $3 to $6 |
| Targeted and personalized | Toward the high end | Closer to $6 |
- Return hinges on list quality, offer strength, and print quality.
- Targeted lists with personalized messaging consistently reach the top of the range.
- Track responses precisely so you can attribute revenue back to the mailing.
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